Paradox is a clean beauty brand with the core values of female empowerment and consciously sourced ingredients. We are a women-founded, women-funded, and women-run company. At Paradox, we believe that all women are unique, beautiful paradoxes and we celebrate that. Every woman is entitled to live life embodying whatever traits and contradictions they want. As a brand, we're here to encourage and empower you through what we know best: skincare. Check out the links below to learn more about how we embrace paradoxes in the beauty industry.
Elise started Paradox after a painful allergic reaction from her skincare routine left her looking for natural, affordable, and chic products. She couldn't find them; so she made her own. Paradox was founded on the belief that all women should be able to embrace their paradoxes, while still feeling beautiful, unique, and empowered.
In the beauty industry, words like clean, natural, and organic are thrown around left and right. With so much terminology, it can be difficult to understand exactly what it is that you're putting on your skin. At Paradox, we strive to provide clarity and transparency. We think it's important that you not only know what's in your skincare, but that these ingredients are natural and good for your skin, as well. Read More
At Paradox, we believe that women are presented with enough images of unrealistic perfection. Instead of perpetuating unobtainable standards of beauty, we focus on presenting women that are real, untouched, and still equally beautiful in their own right. With this in mind, our advertising policy strictly states that we do not photoshop: we only color correct. Read More
The year is 2020, and yet, 10 out of the top 10 global beauty companies still have male CEO's. We believe this needs to change. Thus, we work to dedicate a portion of our time and profits toward programs that enable and encourage the next generation of leaders. It is our hope that such efforts can increase the female and non-binary representation in positions of leadership within the beauty industry. Read More