The Paradox 25: Your Ultimate Guide To The Best Clean Beauty of 2018


"Clean Cult Classics"

Our ultimate clean beauty guide for 2018.


A Paradox 2018 comprehensive list of our favorite products that aren't just pushing the industry forward—But are starting an entirely new conversation.


1 / Beautycounter Tint Skin Foundation


Skip the heavy foundation and swap it for the Tint Skin Foundation by The Beautycounter. It has buildable coverage, a natural finish and a wide range of colors. It even has a bit of hyaluronic acid in it to fight wrinkles and reduce the appearance of lines. We bet your regular foundation doesn’t do that - try it out.


You’ve probably heard about RMS from your favorite green beauty YouTubers and bloggers. Their coconut oil based foundation and concealer is so light you can even sheer it out when using a face oil to create flawless looking skin. It also fills in pores without looking like makeup on your face - gotta love a “no makeup” look!


Meet one of your new holy grail foundations. The Minimalist Corrective Serum Foundation by Gressa is an oil-based serum, foundation and multivitamin for your face all in one. Did we mention Brydie loves it as a clean dupe for the Armani's Luminous Silk Foundation too?


The People Bio Brightener Stick by W3LL instantly brightens skin complexion, keeps you hydrated while giving you a natural, youthful glow. It's the perfect trick for every boss babe to look rested and radiant!


We LOVE this bronzer. And we know you will too. Not only is it matte and buildable, it contains a hint of porcelain flower extract - rich of antioxidants that help moisturize skin and leave it looking absolutely radiant.


Clumpy, itchy and irritating mascara is a BIG no in our beauty books. That’s why we love the Lily Lolo Black Mascara - it’s perfect for even the most sensitive eyes. Beauty YouTubers like Jenna Catherine & The Green Bunny love it as much as we do.

Silk Naturals Bare Necessities Set 3 Palette

The Bare Necessities Set 3 Palette by Silk Naturals is known to be an AMAZING dupe for the Naked Palette 3 by Urban Decay. Yet - being the clean version. Gotta love it

Thrive Causemetics Brilliant Eye Brightener

A girl can never have too much highlighter, right? This eye brightener compliments all skin tones and is infused with macadamia and meadowfoam oil to hydrate and reduce the appearance of fine lines. Our girls at POPSUGAR love it too!

1Rituel De Fille - Celestial Sphere Eye Soot

Time to GLOW up. The iridescent colors make your lids look amazing and the color lasts all day long. Sara at Allure says these eyeshadows are so sparkly, you can see them from space.

Alima Pure Eyebrow Pencil

Finally, a clean brow pencil that works. It's smooth, blendable and perfect for whether you like your brows subtle or bold like Cara Delevingne.


11 / RMS Lip2Cheek

RMS Lip2Cheek

Searching for the perfect, natural lippie? Look no further than the Lip2Cheek by RMS. It’s buildable, natural-looking and doubles as a blush. Perfect for every girl boss on-the-go.

Vapour Siren Lipstick

If you’re on the hunt for a matte lipstick, Vapour is your best friend. Their Siren lipsticks are made for long-wear and come in more shades than any other eco-conscious makeup line.

ILIA Tinted Lip Conditioner in Nobody's Baby

MUA Katey Denno loves clean makeup as much as we do. Nobody's Baby is the perfect shade of pink to bring a little extra color to the lips. It’s sheer and hydrating enough to swap it as a blush too. Fun fact - ILIA is one of the first brands in the US to make luxury non-toxic lipstick.

Henné Organics Rose Diamonds Lip Exfoliator

This lip exfoliator is everything your lips need to stay nourished and smooth. The blush petal pink crystals and rose scent are super luxurious!

Olio E Osso - NO. 1 Clear Balm

Sometimes a girl just needs a dab of clear gloss to complete her makeup look. The NO. 1 Clear Balm by Olio E Osso is super clean, moisturizing and conditions your lips. You can even use it to tame flyaways or brows while on-the-go.


Say hello to your new holy grail nighttime toner! It gently exfoliates, improves skin radiance and brightness. Girls at the Influenster raved about it too.

Immunocologie Exfoliating Lotion

Traditional exfoliants can be harsh on skin - luckily this exfoliating lotion is anything but that. It glides on skin and removes dead skin without the burn. What's not to love?

The Ordinary Granactive Retinoid 2% Emulsion

Save your skin - and your wallet. This serum is only $9.80 and does everything your skin needs. It reduces wrinkles, dark spots, signs of aging without the irritation. All the girls at Beautylish give it five stars too - definitely a winner.

Herbivore Rose Hibiscus Hydrating Face Mist

This multi-use face mist is a must-have for your beauty cabinet. It's made of coconut water, hibiscus and rose and works perfectly as a setting spray or skin refresher when your skin is craving some TLC.

Odacite - Acai Rose Serum Concentrate

This is THE ultimate beauty secret to achieve a youthful glow. Fight wrinkles, tone and hydrate all in one bottle. It even won the best anti-aging eco beauty award by ELLE. Gotta love it!

The Ordinary Retinol 0.5% in Squalane

Retinol is your skin’s best friend – it boots collagen production, minimizes fine lines and unclogs your pores. That’s why we love The Ordinary Retinol 0.5% in Squalane. Add it to your nighttime regimen and watch your skin transform – just don’t forget to wear sunscreen.

Yuni Shower Sheets



Okay, we've all been guilty of sacrificing a long, warm shower just to get more sleep and make it to work on time. Luckily, Yuni is here to save the day with their shower sheets - it literally changed our lives. Did we mention it's free of parabens, sulfates, GMO's and synthetic fragrances?


Beauty Chef Inner Beauty Powder

Who says you can’t drink your way to clear skin? Mix the Inner Beauty Powder with water and taste the goodness of clean skin – and a sprinkle of berry. It promotes collagen synthesis and skin radiance. Drink up!

Native Deodorant

Ditch the aluminum in your regular deodorant. The Native Deodorant is safe, non-toxic and uses ingredients you actually can understand (and pronounce).


Yup, clean nail polish exists too! We love the Smith & Cult Nailed Lacquer – it’s long-wearing, non-toxic, and the packing is to die for.

Dive into your clean beauty journey with one of our favorite clean beauty products. We promise, you’ll never want to go back to your old beauty regime again.



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- Composure magazine



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