6 Clean Beauty Youtubers You Must Watch in 2018


Do not read if you're battling an addiction to YouTube.

And let's talk about my favorite clean beauty gurus. 


I’m going to be real with you - between school, work, and my internship with Paradox, there is nothing I love more than a good R&R sesh after after a long day. I repeat, NOTHING.

And if you’re like me, you’re probably feeling the same way. We’re totally on the same wavelength there. Great start. So what’s my method for ultimate relaxation? I start off by finding a healthy snack (because you’re not you when you’re hangry, I know I’m definitely not). I dig through my beauty cabinet, find a new facemask sample I haven’t tried yet because I ALWAYS seem to have a million lying around for moments like this. I grab my most beloved piece of technology (my laptop) and open up the one of the most popular sites known to the internet - YouTube.

Yep, my method for ultimate relaxation involves binge-watching beauty tutorials after a long day. But not just any type of beauty tutorial - you all know I live for clean beauty. So today I’m sharing my best roundup of my 6 favorite clean beauty youtubers - yep, 100% clean beauty. I’m telling you ladies, skip Netflix for this. 

Let the "beauty binge" begin.


Briana is a skincare addict just like me - especially clean beauty. She just started transitioning into using cleaner products in the last year and has been in love ever since. Her clean beauty start kit video literally helped start my journey too. Some of her best content includes Q&A chats with dermatologists, product reviews and anti-aging tips. Not to mention she’s always positive and responds to ALL her comments - yep, that’s so rare to find these days. I love it.


Verena is my eco-fashion #goals. She is all about living minimally and more consciously - she makes it look so easy. Her content features videos about ethical shopping, clean beauty looks and her eco-friendly favorites. When I started my journey to live a cleaner lifestyle, Verena literally made it feel like I was already an eco-conscious queen - she’s that inspiring.

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I have to admit, I envy Christine’s laid back lifestyle - it feels like I’m back to Maui with her, unwinding from my work day, scrolling through beauty tutorials at the beach. Her soothing voice and polished videos are the ultimate method for relaxation (I’m telling you, this is better than Netflix). Her content features her green skincare favorites, natural DIY recipes, cruelty-free fashion tips and her travel vlogs. Take me to Maui, please!

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When I first watched one of Alba’s videos, I thought to myself, who’s this curly-haired cutie? I fell in love with her content instantly. Her channel is all about how she lives a clean lifestyle with her husband and son and clean makeup looks featuring brands like RMS, Alima Pure and 100% Pure. Plus, she calls all her followers “sunshines” - cute, right?

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Sarah is my #hairgoals. If you haven’t seen how long her luscious locks are, you need to check them out. My favorite videos from her channel include how to grow your hair naturally (gotta love these hacks), vegan recipes and her natural skincare favorites. She started her journey in holistic health after trying to heal her skin from severe acne. Now, she combines her passion for film and holistic living - and serving us tips to grow gorgeous locks like her! Can I get my hair that long, like, right now? Well, a girl can dream.


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Renee is my go-to knowledge source for discovering the science behind beauty and skincare products - and not just relying on their hyped up marketing appeal. I trust Renee like a trust a best friend. Besides she’s the ultimate #girlboss, having worked a career with chemists and in product development - she knows her stuff. She calls herself a “professional treasure hunter” - trying on new beauty products so we don’t have to. My super sensitive skin thanks her for that.


Now - time to get back to that face mask, popcorn and binge-watch beauty tutorials. Did I miss anyone? Let me know who are your favorite clean beauty youtubers in the comments.

- Jacqueline B.


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- Composure magazine



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