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PARADOX Q&A: DAY IN THE LIFE WITH INFLUENCER HALEY IVERS

by Erika Fonseca 9 min read

PARADOX Q&A: DAY IN THE LIFE WITH INFLUENCER HALEY IVERS - Paradox

If you’ve been following Paradox for a while, then you know that we are more than just a skincare brand. We are a brand about empowerment: we aim to use our skincare products and beauty knowledge to help elevate and empower our community to feel confident and strong. Along with that, we started the Paradox Q&A series as a way to highlight the incredible, bad*ss women that support our female-founded brand. Spread the love and keep reading to learn more about this week’s feature!

GET TO KNOW HALEY IVERS

(all photos from @haleyivers on Instagram)

Q: Can you tell me a little bit about yourself? 

“I am a full-time content creator and influencer based in the San Francisco Bay Area! I graduated from CU Boulder with a Studio Art Major and an emphasis on photography.”

Q: How did you get into the world of social media and beauty / fashion influencing?

I have been in the world of social media for 13 years now, since I was in middle school. When I was around 13 years old, I had a large following on Tumblr (around 14k). My Tumblr was where I’d mood board, post my illustrations, reblog fashion, and help teens deal with depression and anxiety, alongside dealing with my own and posting about it. I loved being able to help others and I think that sparked why I’ve always cared to help others feel empowered, inspired, and like they’re worth it. I seriously think I was an influencer when I was 13. 

"My Tumblr was where I’d mood board, post my illustrations, reblog fashion, and help teens deal with depression and anxiety, alongside dealing with my own and posting about it. I loved being able to help others and I think that sparked why I’ve always cared to help others feel empowered, inspired, and like they’re worth it."

Enter high school, when Instagram launched. I mainly used my Instagram to post my illustrations because at the time, around 14 years old, I started my first art business designing tattoos for people as well as selling my illustrations on phone cases via Society6. I then made another account to post creative photos of myself, my travels, and my friends. (Enter the heavily edited VSCO filters).

Around 18 years old, I loved watching beauty tutorials, fashion hauls, and vlogs on Youtube. So much so that I wanted to make those videos, too. I began actively posting on Youtube and dove into the whole Youtuber thing for a couple of years. My channel blew up after I made art for one of my favorite Youtubers,  Claudia Sulewski, and she did a whole segment in her vlog about me and what I made her. That was such a special moment and made me realize how powerful and special an online community is. 

I was also still posting photos on my Instagram, and my photos at this point were very creative, colorful, and cohesive. (Most of my early feed is archived now, though).

Around when I transferred to CU Boulder for school, that’s when the Instagram influencer world opened up to me. I think my first collab was a bro tank from a company that donated a portion of their sales to help save fish. I was stoked to receive a top for free and to share the cause of the company on my Instagram. I felt like a celebrity, if I’m being honest.  

I didn’t know the term influencer at the time, but I learned the term 'blogger' and it made my jaw drop to learn that bloggers make a living posting about fashion, beauty, lifestyle, you name it, on their website and social media. They literally took photos and wrote about the things they loved for a living. So I decided I wanted to do that: point-blank, period.

"I didn’t know the term influencer at the time, but I learned the term “blogger” and it made my jaw drop to learn that bloggers make a living posting about fashion, beauty, lifestyle, you name it, on their website and social media. They literally took photos and wrote about the things they loved for a living. So I decided I wanted to do that: point-blank, period."

I always hated school, ever since I was a kid. It was creatively limiting and I didn’t have the patience to take required classes I had no interest in. I struggled a lot to not drop out of college and commit to graduating. I finally graduated after 6.5 years. But, during college, Instagram is what gave me life and gave me the creativity I needed on a daily basis to get me through. I learned that I wanted a career that was creative, involved all my interests, was on my terms, and I didn’t want to work for anyone but myself. I wanted to do everything my way because school made me feel like I had to do everything other peoples’ way. 

Social media has always been a way for me to see more of the world outside of my own. Through various platforms, I was able to discover people who were stylish, who did beautiful makeup, and who lived totally different and exciting lives. That truly inspired me to do the same. So, Instagram is how I’ve been able to explore my interests in fashion and beauty and has helped me develop and learn more about myself and my style. Plus, Instagram has been a way for me to connect with people around the world with the same interests as me (something I didn’t really experience growing up).

Q: What are a few of your interests and what do you love about them? 

(all photos from  @haleyivers on Instagram)

The thing about me is that my interests are constantly rotating in order for me to feel creatively stimulated.

Fashion is definitely one of my top interests. I’m obsessed with fashion and I’m obsessed with getting better at it so I can dress in a way that fully expresses and satisfies me. I feel more confident now than I ever have in my life with my sense of style and I’m excited to see how I continue to evolve it as I explore accessories, colors, and new brands.

I loved makeup growing up, especially in middle school with my collection of MAC eyeshadows, following makeup tutorials from  Kandee Johnson. I fell out of makeup for a bit though, especially in college, because I truly couldn’t afford it. I was holding on to my *very* expired makeup and I didn’t feel inspired with the small collection of makeup I had. It wasn’t until I joined the #SephoraSquad that I was truly able to awaken my love of makeup, skincare, and beauty as a whole. Sephora has provided me with such hands-on experience in learning and experimenting with all things beauty and I feel so thankful to be able to incorporate beauty into my life and content again. I think beauty goes hand in hand with fashion and it’s so fun to coordinate, style, and intertwine the two.

In the past, I think I’d say professional photography was my main interest. Up until 2020, I used my professional camera to shoot all my content and I thought to do so meant I was a legit creator. But 2020 taught me that it’s okay to use my iPhone. It doesn’t mean I’m a sell out, that I’m weak, or that I’m a sh*t creator. Honestly, I’ve learned that iPhones are more relatable than the crisp perfection of a Canon 5D Mark IV, especially as an influencer posting during a pandemic. 

Right now, instead of professional photography, my interest is overall content creation and producing it how I see fit. It could be professional product photography for clients’ websites, iPhone influencer content on my own platforms, or a mix of both camera qualities depending on the brand, audience, medium of content and how I’m feeling. Or, it could be blogging and educating those who want to learn more about the influencer industry or my personal interests.

Q: What’s something you love about your job and your platform(s)?

“I love that no day is the same with my job! I have ADHD and I get bored of things very quickly, especially if it’s the same thing over and over. It’s vital for me to be continuously stimulated through a variety of tasks to keep me inspired and productive. Some of my favorite tasks are taking photos, shooting video tutorials (usually beauty-related), blogging, designing blog graphics to post on Pinterest, creating digital products, writing newsletters, doing emails, the list goes on. (check out Haley’s Pinterest  here!)

I also love the connection I have with my followers on my platforms. I feel like I can talk so authentically and honestly with my followers and not feel like I need to appear perfect, or talk eloquently (I swear a lot lol), or be anything other than myself. I feel so loved and supported and I know my followers feel the same way when I talk or help them too.” 

DAY IN THE LIFE: HALEY’S GO-TOS

(all photos from @haleyivers on Instagram)

Q: What’s your must have morning drink: coffee, tea, or water? 

“I chug water first thing in the morning and follow it up with a cup of coffee with frothed oat milk and a sprinkle of sugar alongside my breakfast. I save tea for the afternoon.”

Q: How do you start your morning routine? Do you ease into the day or hop right into your work?

“I kind of hop right into work. I know it’s not the healthiest habit, but I check my email the moment I wake up to see what opportunities I have for the day. Then I get up and usually shower, especially if I have content to shoot. I’ll make breakfast after and start getting ready for the day.”

Q: What’s your go-to outfit for working from home?

 “High-waisted sweats and a tank top! I love stacking on rings, bracelets, necklaces, and earrings to make me feel more put together while staying super comfortable. If I don’t accessorize while wearing sweats, I’m not going to be as productive. I mean, I can’t take a nap in all that jewelry, but I sure could if I wasn’t wearing any.”

Q: What’s one of your favorite makeup looks you’ve done? 

 Recently, I did this dramatic eyeshadow look in a video I made making a bold statement that big, down-turned noses are beautiful (something you never hear in the beauty industry). I played around with eyeshadow placement, I created a lot of dimension, and the colors I used made my eyes pop like crazy. I still need to make a tutorial because so many people asked about the eyeshadow when my video popped off and reached over 500k people."

 

Q: When you aren’t working, what’s something we could find you doing?

“You can find me shopping and thrifting, cooking and baking, exercising and going on hikes, putting together bouquets, reading murder mysteries, exploring San Francisco with my mom, hugging my cat Paco, and snowboarding when I visit my boyfriend in New Mexico.”

Q: Are you currently binge-watching or reading something you’d recommend? 

“When I’m home in the Bay Area, I don’t watch tv or movies, but I love reading murder mysteries. Some of my favorites are Burying the Honeysuckle Girls, Sharp Objects, Gone Girl, Magpie Murders, and The Girl in the Window. When I’m visiting my boyfriend, we love taking on a show each time we’re together. My recent obsessions have been Hanna, Killing Eve, Breaking Bad, The Expanse, and Fortitude.” 

Q: Other than a nighttime skincare routine, what’s your favorite way to wind down before turning in?  

“I love watching Youtube to wind down at night. My favorite types of videos to watch at night are cooking videos, lately from New York Times Cooking. I really enjoy the recipes from Sue Li, Yewande Komolafe, and Alison Roman. I also love watching vlogs, my favorites being Claudia Walsh, Brandon Walsh, Emma Chamberlain, and Claudia Sulewski.”

Q: How has your skincare routine evolved throughout the years?

“It wasn’t until I joined the #SephoraSquad in 2020 that I started to prioritize my skin more. Before that, I would use sunscreen, a cleanser, and a moisturizer. I didn’t have any education informing  why I should choose a specific product over another, how to address skin concerns, or what I should be taking into consideration for my skin to look amazing when I’m older. Now that I have learned more about the benefits of certain skin care ingredients, my routine has expanded to include more chemical exfoliants, beauty tools, and specific ingredients to address my skincare concerns.” 

"I didn’t have any education informing  why I should choose a specific product over another, how to address skin concerns, or what I should be taking into consideration for my skin to look amazing when I’m older. Now that I have learned more about the benefits of certain skin care ingredients, my routine has expanded"

Q: What’s one step in your skincare routine that you can’t live without?

“SPF! I use SPF every day on my face, neck, and hands.”

(photos from   @haleyivers and  @paradox on Instagram)

Q: What’s your favorite thing about our  Lucky Star Blemish Patches?

“My favorite thing is how they reduce the inflammation of my acne (while looking cute at the same time)!” 

Q: What other Paradox product would you be most excited to try and why?

“The  Vitamin C Serum! I have been struggling with acne for the past year (and for the first time in my life.) Vitamin C is what I always pair with SPF in the mornings to help protect my skin from the sun, reduce the appearance of my acne scarring, brighten my skin and under eyes, and even out my skin tone.” (you can read more about treating and preventing acne scarring  here). 

BE SURE TO FOLLOW HALEY ON INSTAGRAM (HERE)! PLUS, CHECK OUT HER STORY TAKEOVER ON OUR  PINTEREST

 Did you love this interview? Comment below to spread the love! For beauty tips, natural skincare products, and more content like this, follow us on  InstagramPinterest and  TikTok.  If you’re looking for more to read, check out our other  Paradox Q&As and be sure to read up on our  ingredient profiles to know more about our products!

Erika Fonseca
Erika Fonseca


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