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PARADOX MUSE: STYLE HEROINE

by Erika Fonseca 5 min read

PARADOX MUSE: STYLE HEROINE - Paradox

If you’ve seen our Instagram or read our blog before, then it should come as no surprise to you that Paradox is a brand built on female empowerment. Our products are made by women and our crafted content focuses around inspirational boss babes and the idea that women can do and be anything they set their minds to. Hence, we created this series一  Paradox Museto highlight the women that inspire us to follow our passions, just as they have.

MEET EVANGELIE SMYRNIOTAKI

One such source of inspiration is the Greek style influencer, Evangelie Smyrniotaki. Evangelie is the founder and curator of the online style profile known as  “Style Heroine,” which is the name she is popularized under. Evangelie has worked with an impressive array of high-end, luxury brands, such as Gucci and Chanel. She has even worked with magazines to help them curate content for their subscribers, such as this piece with  Vogue Paris. She has worked incredibly hard to follow her passion, and it has  definitely paid off: she has more than earned a spot as our muse.  

In a 2017 interview with Selec.to, Evangelie described her style as: “genderless, easy, simple.” We could not agree more. Evangelie has a particular talent for curating looks that are simultaneously simple and make a statement. Her branded Instagram does just the same: it is both simple and dramatic, helping her to stand out amongst her fellow style influencers. To see Evangelie’s outfits, you can find her on Instagram  @styleheroine. For a closer look at her style一 and to get this style for yourself一 keep reading:

OUTFITS

1 / BUSINESS LUXURY

(outfits styled by  @styleheroine)

One of the primary looks featured on Style Heroine is a luxury business look. Evangelie takes boss babe style to the next level by adding high-end touches that work to elevate the ensembles. Even more, what really sets these looks apart is the way in which Evangelie layers her pieces. She seamlessly blends an array of individual pieces into one hand-crafted ensemble that never fails to give us major “Successful-Working-Girl” vibes. 

STYLE HACKS一 HOW TO GET THESE LOOKS AT HOME

Layer Apparel and Accessories:  A key factor to these looks is the layering. Even if you don’t have pieces to exactly replicate the ones pictured, you can still create ensembles that mimic the overall vibe and style aesthetic. Find basic staple pieces, like a turtleneck and any blazer (preferably oversized), and put them together. Then, elevate the look by adding a belt over the blazer to accentuate your waist. Next, add a pair of pants with an unconventional fabric (think leather or maybe even a unique pattern) that you might not have thought to pair with a blazer before. The trick to layering is trial and error; play with order and silhouette. Look through your closet and have fun exploring! 

SHOP THIS STYLE

2 / FANCY DRESS

(outfits styled by  @styleheroine)

Style Heroine wouldn’t be Style Heroine without beautifully crafted formal event outfits. Evangelie’s fancy dress ensembles are the Paradox Editorial Team's favorite of her looks. They are the perfect mix of luxury and simplicity, with just a touch of boldness: everything we love! Evangelie puts the focus on the dress, keeping her styling simple and letting her beauty shine through. From head to toe, she emanates the timelessness we all admire.  

STYLE HACKS一 HOW TO GET THESE LOOKS AT HOME

Focus on complementary styling:  As mentioned, Evangelie’s fancier looks are pulled together with simple styling techniques. If your dress is a neutral tone, play with color in your lipstick or earrings. If the dress is a statement color, find a complementary pair of shoes to emphasize the stylistic choice. Go one step further by adding a pair of nude or black tights to put an even larger  focus on the dress (as in the middle picture). Another way to focus on complementary styling is to keep your hair simple. Evangelie often opts for straight hair, but you could even go for a simple low or high ponytail. Either way, leaving the hair simple allows for the eye to be drawn to the dress, rather than being overwhelmed by too many elements. If the dress is plain, play up the makeup; if the dress is the focus, keep the styling simple.

SHOP THIS STYLE

3 / STATEMENT SHOES

(outfits styled by  @styleheroine)

Another key element of Evangelie’s style is her love for shoes, and when they look like that, can you really blame her? She loves shoes so much, she even captioned a post with the pun “Ex-shoes-me?” Often, Evangelie pairs statement shoes with neutrally toned outfits, inviting the eye to truly take in the wonder that is her shoe collection. Hence, statement shoes become a focal point of her looks and an integral part of her overall style.

STYLE HACKS一 HOW TO GET THESE LOOKS AT HOME

Let the shoes speak for themselves:  Just like her other looks, simplicity is key. Find a statement piece and style your look around that. In this case, let your shoes do the talking! Statement shoes can be intimidating; sometimes it’s hard not to do a little too much when styling them. Nonetheless, it doesn’t have to be hard! The most obvious answer is to style statement shoes with blacks, whites, and even jean fabrics. This helps to keep the outfit itself muted and simple, thus emphasizing the shoe. Going one step further, you can even incorporate the colors on the shoes into your makeup. This way, the shoes don’t seem out of place and are not competing with the rest of your ensemble for attention. 

SHOP THIS STYLE

Style is an important facet of self-expression and, thus, an undeniable source of self-confidence. Style profiles, like Style Heroine, are perfect for inspiration and for finding your own sense of self-love.

“ACCEPTING MY FAULTS AND WORKING WITH MY INSECURITIES IS ACTUALLY MY BIGGEST ACCOMPLISHMENT” - Evangelie Smyrniotaki

We love connecting with our #paradoxcommunity, so let us know your favorite of Evangelie’s looks in the comments below! For more content like this, check out our other style profiles (here) and our Paradox Profiles (here). Make sure to follow us on  Instagram and  Pinterest, too!

Erika Fonseca
Erika Fonseca



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