By Destiny Velazquez
The beauty industry is so vast that it’s almost impossible to keep up with everything that’s going on. Luckily for us, we have amazing beauty bloggers to help us figure out what suits our needs.
What works for you might not work for me and vice versa. However, beauty blogs provide us with an opportunity to reach these conclusions. If you’re like me, you’ll know what I mean when I say I can’t help but to scroll through Instagram for a couple hours a day looking at all the posts from beauty bloggers. From reviewing products we want to learn more about, filming tutorials and giving advice on trends we want to keep up with, beauty bloggers are one of the best sources for everything (and anything) beauty related! Plus, who doesn’t love spending their free time watching shopping hauls?
At Paradox, we love to keep up with the big names in any industry, especially when we can relate to them. Get yourself your favorite snack, a glass of wine and learn about our favorite local bay area beauty bloggers! It’s a proud moment when someone from your city makes it big, so why not support the local names? ;)
Keep up with these local beauty bloggers, and I promise you won’t be disappointed!
Morgan Celeste (@bayareabeautyblogger) is a work-at-home mom, blogger and YouTuber. (How she does it all, I have no idea!) She gives you honest reviews on some of the most interesting beauty products, films easy tutorials to follow, posts outfit inspirations, hooks you up with weekly deals and even recommends fun spots to go to around the Bay Area. BTW, she was also named as one of Top 25 Lifestyle Blogs To Follow in 2018 and Top 100 American Beauty Bloggers. What a boss babe!
(Visit the Bay Area Beauty Blogger HERE)
The Beauty Vanity (@thebeautyvanity) dedicates itself to represent and celebrate the beauty of Asian American women. Based in the San Francisco area, it aims to give these women a sense of community by sharing beauty tips and routines, as well as sharing opinions on their favorite products. Alyson, the founder, began running The Beauty Vanity as a personal blog in 2013. Today, the blog has seven contributing writers and serves as a space where Asian American women can share their beauty inspirations and advices.
(Visit The Beauty Vanity HERE)
If you love an aesthetically pleasing blog as much as I do, you definitely have to check this one out. Jennifer Henry-Novich (@jenniferhenrynovich) created Just Add Glam as a way to document and share her daily outfits in hopes of inspiring others. Her blog has evolved over the past few years and now covers a range of topics — from beauty tips to fashion to gift guides and even menswear. Yes, menswear! How many beauty blogs that you know of talk about menswear? Gotta keep our men in the loop too! Jennifer also began a new portion of her blog called the Glam Girls Collective, which aims to showcase inspiring women through interviews and profiles. We love seeing women supporting other women!
(Visit Just Add Glam HERE)
I guess you can say that this blog was an accident. Therese (@craftandcouture) is a mom, wife, interior designer, digital content producer, social media editor and blogger. OK, WOW. Craft and Couture was originally a way for her to put herself out there as a freelance interior designer. But instead, she found herself and her real passion through writing and sharing her favorite fashion, decor and beauty items. Her creativity is really apparent in her blog as she shows off her minimal, yet chic, styling tips. She also likes to delve into DIY projects that anyone can easily follow. She describes her blog as “easy modern elegance," and this is indeed the perfect way to describe it.
(Visit Craft and Couture HERE)
Karen (@karenmbb) from the Makeup And Beauty Blog covers everything beauty-related — from the latest news to tips and to product reviews. She’s also a cat lover, so you’ll definitely see a few posts about her fierce feline. For all my ladies who love to splurge on online shopping, Karen even has an online store where you can buy the cutest clothing and home decor. She even has a whole collection related to cats! Since her first post in 2007, this blog only gets better with time.
(Visit the Makeup and Beauty Blog HERE)
These were our top five beauty bloggers in the Bay Area that we absolutely love, and we can't wait to read their next blog posts! If you liked our recommendations, make sure to check out our article on 10 boss babes you need to follow on Instagram. For more tips and inspiration, visit us on Instagram and Pinterest.