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Founder Elise Gabriel conceived the idea for Paradox while in Morocco during the fourth of six straight weeks of travel, when she turned to the organic beauty secrets of Morocco to repair her tired skin which had been problematic due to her hectic, jam-packed lifestyle. (read more).

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We use only the highest grade scientifically effective and ethically sourced ingredients possible to create formulas that are as hard working as the women who use our products. We formulate without added sulphates, parabens, phthalates, synthetic fragrances, PEGs, and SLSs (read more).

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Beautifully hydrated and radiant, hair, skin, and nails - naturally. (read more).